Streetwear Fitness is a movement created to break the stigmas around fashion in the gym. Because we go to the gym to look good, so why not go well dressed? As we’ve mentioned, design can go hand in hand with functionality, you can wear a fire outfit and still be comfortable while training.

In fact, fashion has always been part of fitness. Some of our idols from the gym world, or any other sport, were already setting trends with their outfits.But we feel all of that was lost starting in the 2000s, with the rise of minimalism and social media. Everyone started dressing the same, and on top of that, in very basic clothes.So you could say that’s our goal: to bring style back to sports, to let every LIFT,ER unleash their creativity and develop their own style, even when they are training. Cause let’s be real, most of us only leave the house for that, so at least let’s look good doing it :).